BOOTSTRAPPING PR FOR STARTUPS WRITE CAPTIVATING PRESS RELEASES, GO VIRAL, AND GET THOUSANDS OF USERS FOR FREE

The press release industry, much like SEO, is very loud, crowded, confusing, and expensive. There are thousands of people always trying to sell you overpriced PR services you don’t need.

It may seem better just to pay a PR agency to handle everything while you focus on growing your startup. However, this can get pricey fast and often yield little to no results.

PR agencies often charge a minimum of $10,000/mo, while the “good” ones will charge a minimum of $20,000/mo.

Even the agencies who simply send your release through a wire will charge you 5x, 10x, or 20x what it will cost to do it yourself.

As an early-stage startup or a bootstrapped product or service, you don’t have thousands of dollars to spend on a single press release.

At least not consistently.
Well-respected PR agencies can cost upwards of $10,000 - $20,000/mo.

Even if you raised a few million dollars, spending $20,000/mo, which amounts to $240,000/yr, isn’t the most prudent way to allocate resources for what will be little to no results early on.

The metrics you use to measure PR are also questionable. They measure impressions or views, and most of your press releases go in a place on a website that takes too many clicks to get to.

In other words, not many people will see it, and if they do, they aren’t clicking it very often.

The great thing about PR is that you could go viral on any given day. It’s high upside.

But high upside can also mean low probability, which means low ROI.

PR is high variance. That quote in TechCrunch or WSJ will not likely result in millions of sales overnight.

However, PR is also too valuable to completely ignore.

The good news is that if you’re a founder with some decent writing skills, you can bootstrap roughly 80% of PR yourself, starting with learning how to send a press release.

And it’s extremely important that you learn this skill.

In this guide, I'll teach you how to write and launch your own press releases, saves thousands of dollars, and positon yourself to go viral!

Inside you'll also find a press release template you can follow to make it easier than ever to write your own.